Attention Early-Stage B2B SaaS Founders!
YOUR PERFORMANCE-BASED SAAS GROWTH PARTNER IS HERE
We Build, Manage & Optimize Your Entire Client Acquisition System, and Get Paid Only Once Your Clients Pay You.
IMPORTANT: Spots are limited. Book a call today to see if you qualify.
We've Worked With Clients Featured In:
DO YOU KNOW WHERE YOUR NEXT SAAS cUSTOMERS WILL COME FROM?
Let me guess..
You've built a SaaS product that solves a major problem in the market.
You worked long grueling hours developing and testing to ensure your tech works.
And as soon as it was ready you gave access to people from your network.
You iterated, updated, and re-tested to make sure everything was perfect.
Maybe you even got a few referrals from your initial users.
But once you fully exhausted your personal network and referrals it was time to officially launch & go to market..
And this is about the point when you realized that you were way over your head.
You literally did everything the experts told you to do.
You spent weeks putting together a landing page or website.
You got a nice shiny logo.
You sent thousands of automated cold emails.
You sent hundreds of messages on LinkedIn.
You posted on social media, industry groups, & forums.
The result?
Crickets.
Sure you get a few clicks here and there.
The odd comment on your posts.
The rare positive email reply.
Maybe even a few leads.
But sales are slow or non-existent at all.
So then you take the next logical step...
Paid ads.
Maybe you even hired an agency to do it for you.
And....
More crickets (only this time more expensive ones).
At this point you've probably already spent hours, days, weeks, or even months researching the best ways to acquire new SaaS customers.
And everything you've learned about prospecting, paid ads, retargeting, lead magnets, content marketing, sales funnels, VSLs, automated webinars, chatbots, and automation has left you feeling more confused and overwhelmed than ever...
You're stuck in the mud because you don't know which option is the best for your specific case, and trying to figure out if you should use a Free Trial funnel or Book a Demo funnel is causing you genuine anxiety.
And even though you’re trying your best to figure it out, you simply do not have the expertise to structure everything correctly from the get go.
Like 99% of the SaaS Founders we partner up with, you've tried some of these methods already and failed!
And to make it even worse, you see all of your competitors scaling their SaaS startups with what seems like relative ease, and you just can't figure out how to replicate their success or what their secret is.
So why is this happening to you....
Well, like most SaaS Founders, you made one simple mistake and thought that you validated Product Market Fit after only getting your friends & colleagues to use the product…
And as soon as you tried getting new customers outside of your network, you struggle to get any traction.
Because selling to warm traffic is one thing...
But selling to a cold audience is a completely different monster.
These people don't know you, they don't like you, they don't trust you, and they have no time to hear you out to learn what your product can do for them...
They're busy and they already get bombarded with dozens of generic outreach messages and hundreds of ads on a daily basis, so if you want to sell to them you first need to cut through the noise and get their attention.
Whoever said "the product will sell itself" wasn't living in today's competitive marketplace...
But you probably already know all this by now, don't you.
So what's the solution?
Well at Ads Lancelot, we specialize in helping early-stage B2B SaaS Founders take their products to the cold ruthless market, so you don't have to worry about where your next customers will come from.
Our partners typically go from a handful of poor quality leads each month to a pipeline filled with new sign-ups, demos & trials within weeks of working with us.
We use all of the tools in our tool box to make it happen from cold outreach, to funnel building, to paid ads, partnerships, content marketing, and everything in between.
And the best part is that we work on a performance-basis and we literally guarantee results.
So if this sounds good to you then our SaaS Growth Partnership might just be for you.
Our Performance-Based Guarantee!
We Guarantee That Our Process Will Generate You New Clients Like Clockwork (or We Don't Get Paid).
All you have to do is follow a proven model that's been designed specifically for B2B SaaS companies to generate qualified leads and close deals like clockwork.
IMPORTANT: We do have payment plans & commission models available if we think you are a good fit.
Our 5-Step process
Here's How It Works
Step #1
Position Your SaaS As A "Must-Have", Not A "Nice-To-Have".
If you want your SaaS to stand out like a sore thumb in a crowded market, the first thing you need to realize is that your product cannot be a "must-have" for everyone.
But how do you find those ideal customers who would immediately see the value in your product & be willing to pay a fair price?
It's tough, but it's one of the most important parts that make (or break) your SaaS business.
That's why the first thing we do with every client is help them identify the perfect niches for their SaaS product, so later we can use highly-relevant messaging to drive more sales & marketing conversions.
Step #2
Build A Sales Funnel That Will Out-Convert 99% Of Websites In Your Market.
Once we found the ideal positioning for your SaaS, we create you a high-converting Sales Funnel that would capture the attention of your prospects & make them eager to learn more.
We'll help you choose the right funnel for your type of SaaS, be it a "Free Trial" funnel, "Freemium" funnel, "Book a Demo" funnel or even a "Private Beta" funnel.
We'll give you the exact wording, mechanisms, wireframes & even set it up for you if you need additional help. Plus we'll explain the purpose of each element, so you're 100% clear on why this is the best structure for your SaaS Sales Funnel.
We guarantee that your new funnel will have higher conversion rates than you ever had before.
Step #3
Fill Your Pipeline With New Sign-ups & Demos, Using Our "Capital-Efficient" Lead Generation Systems.
After your funnel is set up, we'll go-to-market using organic outreach methods, so you can get your initial leads, sign-ups & demos in a "capital-efficient" manner.
This will allow us to validate your offer & positioning in a much leaner way, so you can understand what works & what doesn’t, and create you a solid customer acquisition system.
We choose the best outreach channels for your market, and give you proven outreach templates for those channels, templates that we successfully used ourselves & with other SaaS companies that were selling to the same (or similar) market.
Step #4
Convert More Leads Into Paying Customers, By Using The Right Type Of Sales Process For Your SaaS.
Most SaaS Founders have no idea how to effectively convert ice-cold prospects into happy paying customers that would be recommending your product to their friends & network.
If you have no idea what makes your prospects sign-up or get a demo of your product, what is their current & desired situation, and get verbal commitment from them to share feedback on how to improve the product, you're doing it wrong...
We'll give you the right sales process for your type of SaaS, so you can boost your sales conversions, increase "activation rates" & reduce churn.
Step #5
Scale Your SaaS To A Whole New Level, Leveraging Our Proven Paid Advertising Formulas.
Once you're consistently generating new paying customers using organic methods, we'll help you take your SaaS to the next level by using our proven paid advertising formulas.
At this stage we won't have to waste $10,000+ on just "testing", because we would know which messaging & which sales process works for specific types of customers, so we can transition to paid ads to automate your customer acquisition process.
We'll show you our proven ad strategies that work for B2B SaaS, and help you set up all the right tools for your short-term & long-term success.
Our Awesome Clients
Case studies
Check out the results we've achieved for some of our clients...
How Luke @ Enform went from 0 to 10+ calls/week & closed his first SaaS clients
When I first talked to Luke, he recently got his first 52 customers (lifetime deal). The problem was that all of those beta customers were not in his target niche, and they didn’t actually use the product.
He was also generating some calls from his network on LinkedIn, but the outreach was manual & took lots of his time. And the calls were not actually sales-focused, more “virtual coffee” type meetings.
Luke knew there was a better way to get clients, so he reached out for help.
The Results
After working together for several months and iterating on his messaging & positioning, we were able to get him ~10 booked calls/week (all in his niche).
We implemented a really simple CRM that tracks & opportunities from start to finish, and created various follow-up templates & sequences for common scenarios he was facing with his market.
Luke was diligent in following the process, take notes on calls with prospects, and work together to iterate based on the feedback his market was giving us. Soon, we discovered the winning positioning & message variants, that allowed him to book more calls & close his first MRR customers.
Client
Enform
Industry
Productivity Software for Product Leaders
Results
From 0 calls/week to 10+ calls/week with his target customers
Founder
Luke Grimstrup
1000+ Targeted B2B Leads Generated Over 20 Months, In A Consumer Saturated Marketplace
Senpex reached out to Ads Lancelot with the goal of increasing the amount of corporate leads they were generating from paid ads. Although they have lots of consumers looking for one-time deliveries, they wanted to get more B2B leads looking for partnerships with their delivery & logistics platform.
The Results
"We started running Paid Ads to attract specific type of leads: businesses & corporations. It wasn't easy since there are lots of consumers searching for the same keywords.
I liked the analytical approach Daniel presented on our initial call and decided to test them out. In few months we started seeing more & more leads in our database with a marked improvement in quality. This lead to some profitable deals & helped accelerate our company's growth."
Anar Mammadov
Co-Founder @ Senpex
Now over 20 months have passed since we started working together with Senpex, and we've been able to generate over 1000 targeted B2B leads, which lead to several profitable deals, and overall growth of the company.
client
Senpex
Niche
Logistics & Supply Chain
Software
Results
1000+ B2B Leads Generated
Over 20 Months
Co-Founder
Anar Mammadov
How Full Fabric Generated 60+ Leads & Filled Their Pipeline In Only 2 Months Of Running Paid Ads
Full Fabric reached out to Ads Lancelot looking for a partner who can set up
Paid Ads campaigns that would bring them quality leads on an ongoing basis.
We started by positioning their offer for cold ads traffic, created conversion-optimized landing pages, set up follow-up sequences & then we launched the ads.
Throughout the following weeks we've been optimizing the ads & landing page performance based on user behavior, and going over the optimization plans on our ongoing consulting calls.
The Results
After only 2 months working together, we’ve been able to generate over 60 leads and get some good sales opportunities in our pipeline.
Soon we got to a point where the pipeline was too full, and the Full Fabric team decided to hire more sales people to handle the new leads & sales opportunities.
client
Full Fabric
Niche
Higher Education CRM & Admissions Software
Results
Over 60 Quality Leads
& A Full Deals Pipeline
In Their First 2 Months
Product Marketer
Ivan Silva
541% Increase In Lead Volume, With A 19% Decrease In Cost-Per-Acquisition In As Little As 6 Months
Jacques reached out to Ads Lancelot with the goal of starting paid advertising campaigns for his B2B SaaS company. Initially he wanted to run paid ads for 3 months, and generate at least 50 corporate leads for their sales team, to prove that this is a good marketing channel for them.
The Results
After the initial 90 days, we've been able to generate 60+ leads & their sales team has got good sales opportunities in the pipeline, so we decided to continue & scale up paid advertising to bring in more qualified leads, while reducing the cost-per-lead in the process.
In 6 months we've been able to achieve a 541% increase in lead volume with 19% lower CPL, which helped them get multiple 5-figure deals in the pipeline and scale their B2B SaaS to a whole new level.
client
High Ticket B2B SaaS
Niche
Transcription & Captioning Software
Results
541% Increase In Leads
19% Decrease In CPL
In As Little As 6 Months
VP Marketing
Jacques Botbol
How ScraperAPI Got 114% More Leads, For 71% Less Cost, In As Little As 5 Months
"Since we engaged with Ads Lancelot I spend very little time needing to manage the ad effort. They take care of everything. They are extremely detailed-oriented, the communication is top-notch and my ad campaigns have never before produced such great results!"
Dan Ni
Founder @ ScraperAPI
ScraperAPI reached out to Ads Lancelot with the goal of increasing the amount of leads they get from paid ads each month. Additionally Dan wanted to cut their CPL by more than a half in the first 90 days, getting it below $10 per lead.
The Results
Over the course of 5 months working together, we've been able to reduce the cost-per-lead by 71% while increasing the conversion volume by 114%.
This helped ScraperAPI get lots of new users, and gain traction in their market.
client
ScraperAPI
Niche
Web-Scraping API
Results
114% Increase In Leads
71% Decrease In CPL
In As Little As 5 Months
Founder
Dan Ni
Meet Your SaaS Growth Consultant
Daniel Grinshpun
For the last few years I’ve been working with B2B SaaS companies at various stages, and had the privilege to learn from the top performers directly.
I’ve seen what top-tier SaaS companies did right, what they did right & wrong, and analyzed the results together with them.
Through this process I understood which strategies & tactics that ACTUALLY work, and can help you shortcut the process to your MRR goals.
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B2B SaaS Growth Manual
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